Our Story

Welcome to Soccer Central, your go-to spot for authentic jerseys, apparel, and everything soccer — built right here in Appleton, WI.

Anthony, originally from California, grew up playing soccer in local leagues and always enjoyed the community connection. Soccer has always been more than a sport - it’s been a way of life, a bond with the community, and a source of discipline and joy. 

Now, we’re bringing that passion to life through Soccer Central. While studying Small Business Entrepreneurship at Fox Valley Technical College, I'm building a business that reflects my roots, my values, and my commitment to the soccer community.

Whether it’s packing orders, choosing apparel, or connecting with customers, this is a family effort — built on hustle, heart, and a shared dream. We believe in creating a space where soccer lovers of all ages feel at home.

Thanks for being part of our business journey!